Stereotyping with Google

Americans are stupid, Swedes are beautiful, French are skinny and Danes are weird. At least according to people who use Google. When you type something into the search field in Google, it tries to autocomplete your query based on what other people have typed in:

As you type, autocomplete predicts and displays queries to choose from. The search queries that you see as part of autocomplete are a reflection of the search activity of all web users and the content of web pages indexed by Google.

If you’re logged in, Google will throw in your search history as well. These searches were made in an incognito window in Chrome (which, by the way is a great quick fix to get a more neutral search result with Google). Internet is the sum of its users and it’s not strange that our prejudice and our stereotyping shines through.

Stereotypes by Google users

Thanks to my friend Diego Angemi for the idea.

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